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Notes from the studio floor.

Industry news, branding and marketing guides, and engineering notes — written by the people actually doing the work, not a content mill.

Industry News

Why Every Agency Is Suddenly an “AI Agency” (And What That Actually Means)

AI didn't create a new discipline. It changed how fast the old ones move — and that's a bigger deal than the branding suggests.

August 5, 2026 · 6 min read

Branding

The Positioning Statement Framework We Use With Every New Client

Most positioning statements are internal-only word salad. Here's the four-line format we actually ship — and why it has to survive being said out loud.

July 22, 2026 · 5 min read

Marketing

The Only 5 Metrics That Matter in a Product Launch Campaign

Impressions and reach feel good in a recap deck. They also tell you nothing about whether the launch actually worked.

July 10, 2026 · 5 min read

Software Engineering

When to Rewrite vs. Refactor: A Framework for Legacy Systems

The rewrite is always more tempting than the refactor. It's usually the wrong call — but not always.

June 28, 2026 · 7 min read

Game Development

Why Vertical Slices Save Game Studios From Themselves

A vertical slice isn't a demo for investors. It's the cheapest way to find out your core loop isn't fun before you've spent a year proving it.

June 14, 2026 · 5 min read

2D Animation

Storyboarding for Comprehension: How We Script Explainer Videos That Convert

A beautiful explainer video that nobody understands is a beautiful waste of budget. Comprehension comes before polish, every time.

May 30, 2026 · 6 min read

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