Web Development
Cascade Labs
Marketing site + interactive product tour for a devtool.
Start a project like this- increase in demo signups
- 2.4x
- increase in demo signups
- lower bounce rate
- 38%
- lower bounce rate
- Lighthouse performance score
- 96
- Lighthouse performance score
The challenge
Cascade Labs had real technical depth but a marketing site that buried it — visitors bounced before understanding what the product actually did.
The approach
Interactive product tour
Let visitors click through the actual product experience instead of reading about it.
Performance-first build
Every page shipped against a Core Web Vitals budget, not just a launch-day Lighthouse score.
CMS handoff
Marketing could ship new landing pages without a developer or a deploy.
The impact
Demo signups more than doubled and bounce rate dropped 38%, with the site holding a 96 Lighthouse performance score six months post-launch.
Discipline
Web DevelopmentTimeline
5 weeks
Team
Designer, front-end engineer
Tags
Marketing Site · Motion · SEO
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