brightmagnus

Web Development

Cascade Labs

Marketing site + interactive product tour for a devtool.

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increase in demo signups
2.4x
increase in demo signups
lower bounce rate
38%
lower bounce rate
Lighthouse performance score
96
Lighthouse performance score

The challenge

Cascade Labs had real technical depth but a marketing site that buried it — visitors bounced before understanding what the product actually did.

The approach

01

Interactive product tour

Let visitors click through the actual product experience instead of reading about it.

02

Performance-first build

Every page shipped against a Core Web Vitals budget, not just a launch-day Lighthouse score.

03

CMS handoff

Marketing could ship new landing pages without a developer or a deploy.

The impact

Demo signups more than doubled and bounce rate dropped 38%, with the site holding a 96 Lighthouse performance score six months post-launch.

Discipline

Web Development

Timeline

5 weeks

Team

Designer, front-end engineer

Tags

Marketing Site · Motion · SEO

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