Web Development
Northwind Commerce
Headless storefront rebuild that cut checkout time by 42%.
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- 42%
- faster checkout
- lift in conversion rate
- 18%
- lift in conversion rate
- from build to launch
- 3 wks
- from build to launch
The challenge
Northwind's storefront ran on a decade-old monolith. Every campaign needed an engineering ticket, checkout abandoned at nearly 70%, and the team couldn't ship a landing page without a two-week queue.
The approach
Headless architecture
Decoupled commerce logic from presentation so marketing could ship pages without touching the checkout code.
Checkout re-engineering
Rebuilt the funnel from five steps to two, with saved payment and address defaults.
Design system handoff
Shipped a component library so Northwind's team could build new pages independently.
The impact
Checkout time dropped 42% in the first month, and the team shipped their first independent landing page two weeks after handoff — something that used to take a full sprint.
“Our new platform handles 10x the load with a fraction of the incidents. The migration was seamless.”
Discipline
Web DevelopmentTimeline
10 weeks
Team
2 engineers, 1 designer
Tags
Next.js · Commerce · Design System
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