2D Animation
Halcyon Health
Explainer series that cut onboarding support tickets by 30%.
Start a project like this- fewer onboarding tickets
- 30%
- fewer onboarding tickets
- episode series delivered
- 4
- episode series delivered
- average completion rate
- 68%
- average completion rate
The challenge
Halcyon's onboarding flow required a live walkthrough for most new users — support couldn't scale with signups, and self-serve users churned before activation.
The approach
Script for the support ticket, not the brand deck
Every episode targeted the specific question generating the most support volume.
Reusable character system
One rigged cast covered all four episodes without re-designing for each video.
Embedded at the moment of confusion
Videos placed directly in-product at the exact step users dropped off.
The impact
Onboarding support tickets dropped 30% within a month of launch, with a 68% average completion rate across the four-episode series.
“The animation series they built for us explains our product better than our own sales team. Support tickets dropped within a week of launch.”
Discipline
2D AnimationTimeline
9 weeks
Team
Writer, illustrator, animator
Tags
Character Design · After Effects · Series
Ready for results like Halcyon Health?
Tell us about your project and we'll get back to you within one business day.
Start a project