Marketing
Solace Wellness
Full-funnel launch campaign that hit 3.1x target ROAS.
Start a project like this- target ROAS
- 3.1x
- target ROAS
- lower CAC vs. prior agency
- 46%
- lower CAC vs. prior agency
- qualified leads in quarter one
- 12k
- qualified leads in quarter one
The challenge
Solace had a strong product and no distribution engine — their prior agency treated brand and performance as separate line items, and neither was accountable for pipeline.
The approach
Repositioning before spend
Sharpened messaging around the actual buying trigger, not just product features.
One funnel, one team
Brand, paid media, and lifecycle email built and measured together from week one.
Weekly attribution reviews
Every channel judged against pipeline, with budget reallocated in-flight, not quarterly.
The impact
The launch campaign hit 3.1x target ROAS with CAC 46% below their previous agency, generating over 12,000 qualified leads in the first quarter.
“We came for a marketing refresh and left with a full growth engine. ROAS more than tripled in the first quarter.”
Discipline
MarketingTimeline
6 week ramp, ongoing retainer
Team
Strategist, media buyer, writer
Tags
Brand · Performance · Content
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